What to expect? Some call it the Venice of Northern Europe, but I refuse to agree. Unlike Venice, Amsterdam was not built with the delicacy of religion and the pride of the rooted wealth. It was built over a dam in the river Amstel for the emerging, the nouveau. It florished with the instinct of survival. It was a shelter for the handful few.

One of the busiest ports of the past, the most luscious and sometimes the most contaminated fornication center of the north, the delicious brewery of Europe, the tiniest city with the biggest opportunities, Amsterdam climbs over its canals with rows of tiny bricks and greets its passengers (once merchants now mostly tourists). Every corner, every bridge in this city reeks history. The glittery past blends into the gloomy and Amsterdam emerges as an ever so young enlightened town of the future, thanks mostly to its current occupants. Away from the century-old daring red light district and the posh but not so fulfilling museums, it houses some of the coolest design offices and warmest eateries around Europe. Even an amateur tourist can find peace here despite the alien language, the reckless bikers, and the complicated traffic. The reason might as well be the smoke coming out of the Coffee Shops spread all around the town, but Amsterdam will definitely have your word for a second visit by the time you make it back to the Schiphol Airport.
Where to stay? The taxi ride from the airport to the city center takes approx. 20 min. There is also a train ride available if you are traveling light.
I think choosing a hotel seems to be the most difficult task in Amsterdam because there is an apparent gap between the luxurious and the modest hotels. The luxurious such as the Dylan and Hotel de l’Europe (which are still less impressive than their other European partners) are considerably expensive. The modest hotels on the other hand are cursed with bad service and the tiniest squicky rooms one can ever imagine.
For our first visit, we chose to stay at Hotel V because it was close to all the attractions and looked like a boutique design hotel with manageable rooms online. The reviews on Trip Advisor and other travel sites were good and very informative. Although our expectations were set for V, we still ended up a little disappointed with our stay. The sizing for each room assigned to our group was different and some were much smaller than expected although they were classified “large”. There was no elevator in the hotel and no bellboy to help with the luggage. Despite the shortcomings in some of the essentials, the hotel had a very helpful staff and a delicious complimentary breakfast (until 10 a.m. every morning).
What to do/see? 3 to 4 days is more than enough for a wholesome Amsterdam trip. We chose to walk everywhere thanks to the dry weather. Definitely start the museum hunt with the Hermitage, then the Rijksmuseum, Van Gogh Museum and finally the house of Rembrandt. You can easily do two attractions a day. We couldn’t make it to the Heineken Brewery although it is said to be a great visit. The house of Anne Frank, which is basically a renovated modern glass structure from the outside, should be the last on your list. Go stand in the line if you have so much time to kill.
Bike rental for one day and a boat tour around the canals is a must.
For some cool design shopping go no place else but The Frozen Fountain and if you like the Greenwich Village in New York, head directly to the Nine Streets Shops.