I don’t know if you heard, but Aston Martin came out with a brand new model. The century old legendary sports car maker popped out the Cygnet out of Vanquish’s air filters (you’ll know what I am talking about once you see the photo below).

This car is a stab on the back for all the Aston Martin fans including me. First, it looks like a DB9 forced into a Smart or a Fiat 500. Don’t get me wrong, I am also a Fiat 500 fan, but I hate to see the sports car of my dreams molded into a funky compact battery ball. Second, Cygnet’s engine resembles nothing of a true Aston Martin. 0 to 100 km in 11.5 seconds? 97 boiler horsepower (BHP)? I beg you do not call this an Aston Martin. I’d hate to see you say so and pull your brand new Cygnet out of the parking lot.
It is too bad that a brand so purified in luxury, edginess, craftsmanship and speed had to dive into the “fuel-efficient, commute-friendly, completely unisex” car category. Yes the fuel prices are in record levels. Yes the cities are over-crowded, over-built and over-consumed. Yet the amount of wealth on this abused Earth of ours is quadrupled every year. The rich gets richer and the nouveau riche has more money to spend on anything that will win them a temporary title. This means that today’s world has an even greater appetite for the roaring, swooping, unforgiving, vicious and angry Aston Martin. So why why the cuddly Cygnet? I was shocked and disappointed when Porsche came out with the Cayman and the Panamera. I still have difficulty embracing the “we are a sports car brand that welcomes the off-road and family” frame and I don’t think I will ever be able to warm up to Cygnet.
Why are we in this era where everyone wants to be a part of everything? Why can’t we just do what we are good at? The burger shop comes out with healthy salad menus. The sports car brand designs sunglasses and comes out with lumpish family cars. The telecom company decides to do a little bit of residential construction. Yes we all want to cash in, but can’t we at least do it in a gentlemanly manner?