My generation and the one right before us seem to be caught in an unavoidable vortex. I keep hearing more and more of my friends and relatives being discontent with their achievements and lifestyle. I can easily relate to these facts because I go through the same blight. There isn’t a single day that goes by without wanting to be somewhere else, with something else. Many of us can no longer find the break to be genuinely thankful for wherever we are. This constant “wish I could” must be one of the most torturous monsters of our time, eating away our energy, focus, goodwill and satisfaction. We hate to be monotonous and prudent and we are constantly afraid that we have already become one. It must be a sin to be as fortunate as many of us are in between millions that are in misery and pain and still want more. It must be a shameful fetish to almost always look up and never down. This writing is not intended to cure the disease but assure that we shouldn’t be the ones to blame. So with this remark in mind I dwell into today’s most overlooked epidemic: the dissatisfaction of deficiency.
I believe that we are in an era of instant, but conditional access to all material desires. It is instant because almost everything we want is just a hand’s reach away. It is conditional because the availability is fully dependent on statute and/or financial strength. The dilemma most of us face today, the continual dissatisfaction of deficiency, begins here: between the instant visual freedom and the restricted ownership. All the things once considered more exclusive, luxurious and/or restricted is now portrayed voluptuously on TV, the Internet and the magazines. The process to be able to “browse” something has decreased to miliseconds, but the final act has not changed a bit: the ability to do, to own is still determined by the same credentials.
The diversity and availability of the media outlets reaching into the personal life have grown enormously since the age of the newspaper. The likes of Expedia closed down the traditional travel agency. Images of tropical islands, luxurious hotels accompanied by the feedback of the people who have been there became too available too fast. The online stores brought the regular shop shelves to our knees. We were once hesitant or too busy to go into shops. We were curious to learn the prices and disappointed by the fact that the price tags were not too easy to reach. The life of the high society, the self-made millionaire, the genius, the mega-rich and the famous was once less available to the public eye. Videos and photos of vacations on private islands, parties on luxury yachts, weddings in 7-star hotels, meetings in designer headquarters were once not just a click away. We once caught up with friends over the phone and now we follow their steps with mobile uploads and 140-character status updates.
With the age of the Internet came an overwhelming access for the public eye, demolishing that loveless, but protective shield of inaccessibility: from exotic travels to cars, from jewelry to clothing there isn’t a single material want now that is reserved behind the curtain. If we don’t have it there is an acquaintance that already does. If we can’t do it there is an acquittance that already can. 24 hours a day, 7 days a week, we are bombarded with photos, videos, articles and status updates that force us to say “wish I could”, making it even harder for us savor our own achievements.