Mark Zuckerberg made it happen. I don’t know the guy personally or read his bio, but have to assume that anyone intelligent enough to speak Computerish that well will have to have some kind of a geekness in him. Thats is why I think of the guy as the real life version of all those geek movies based on revenge. A genius not so popular in school pauses to give a second look at the horrifying corridors and says “one day all your ‘cool’ness will go through me”.

The most terrifying testament for a student not so strong in social skills is the graduation yearbook. The stress of being acknowledged as a “good” friend by a couple of buddies who can manage to write a few words about their time with you and how they wish to be wherever you are in the future is enough to feed a clan of amateur drivers parallel parking for the first time. The genius of being able to take that most valued tradition off the shelf and spread it into the most accessible platform of our time is priceless and Zuckerberg made it happen. With an extremely satisfied grin on his face the lucky visionary genius of Harvard Undergrad sat back on his worn-out study chair and watched all the cool college kids, other geniuses, quarterbacks, soccer players, models, sexy girls, socialites, actresses and billionaires sign up to his glorified yearbook, the Facebook.
The geek made it happen and we all became addicted. In the early hours of a dull office day, after clubbing, before jogging, at the climax of a strain in the restroom, during a big fight with a girlfriend, in despair and in happiness we log in to this artificial heaven of insomnia. With a glance at its personalized welcome page, we feel proud, burn with jealousy, crawl with disappointment, are provoked with the desire to imitate and/or get into a frenzy of daydreaming. We are all stamped with the feel of our Facebook accounts. It is hard to admit, but we are all there all the time. On our computers, on our telephones and iPads.
Besides all the good this modern creation does to us, it has a dark side that we can’t abstain from. We shake with the desire to see what others are upto, especially the ones who are not in our close circle. Like a fetish looking to satisfy its hunger we log in to see how much fun, love and travel we haven’t been able to have at that moment. The photo albums full of Frances, Greeces, Spains and Italys and the status updates with numerous comments are all there forcing us to think that we haven’t done anything notable lately. We are driven to do more to be satisfied with our achievements. We take the time to use our forgotten digital cameras and hope to catch that “Facebook pic”. Like many other creations of our time, more is no longer enough here.
Zuckerberg made it happen and he is now beyond his school’s corridors. Like all my comrades, I start the office day with Facebook with a side of CNN, Bloomberg and essential Turkish News. It is not the world news that makes an impact in my tiny universe but the news from my extended social circle. It is not the mine rescues, wars, famines or politics that force me to log back in but the ever changing real life updates of other friends.
I wish it was otherwise.