Two Reasons Why NYC Stays Awake
Posted in New York City, Wanted - People on February 27th, 2010 by SinanFrank Sinatra once said “I want to wake up in a city that never sleeps” and pointed towards New York. Since then New York’s lights have never faded. 24 hours a day and 7 days a week there was one city that had something to do, someone to be with and some place to have fun. Sinatra might have gone a little too far.
There have been days when I thought the whole city was asleep. I would be comfortably positioned behind the TV, desperate yet unsuccessful to find a “partner-in-crime” or an event to take on the city. This was especially the case on Monday nights. Known as the nightmare of the workers, the first work day after an extremely peaceful and lazy Sunday had to have some kind of a plan to look forward to. Sinatra definitely forgot to mention that even in “the city that never sleeps” such plans are very hard to find.
This is where my friends Daniel and Derek Koch come in.
These two unbelievably driven event managers/promoters have been on the backstage of some of the best events I have been to in this city. I met them as waiters and watched them grow into managers of their own entertainment company, Day & Night. From happy hours, dinners to benefits, they have been working hard to make sure Sinatra’s lyrics rely on hard evidence. They decorated the dreams of women who brunched at Le Bilboquet on Saturdays. They amazed the gourmets with a delicious menu at their Jour et Nuit restaurant. They made sunglasses a fashion at Merkato 55 & Bijoux to hide from the sparkles fired up on Rose and Champagne bottles.
I fell in love with their model bouncers. I climbed on tables to dance to their DJs. We celebrated birthdays and we cried to farewells at their events. I have been there because they have never ceased to value personal attention.
They are still on fire Saturdays with their brunch at Revel in meatpacking, but I have been bugging both for a while to put together an event that can ease the pain of Mondays. The happy news came unexpectedly. They prepare to take on La Zarza (166 First Ave. between 10th and 11th st.) with two DJs from Madrid, Spain and a crowd that is ready to let it loose.
Hope to see you there. Party starts March 1st.



























